Book Cover Design

Brief Form

Core Book Information

Title

Author name

Subtitle or tagline (if applicable)

Genre

Approximate word count (Helps designer gauge scale and density)

Who is the target reader?

Visual Direction

What is the primary visual element?

Typography only (no imagery) Imagery (photo, illustration, or graphic) Balanced text and image

If using imagery, what type?

Photography (stock or provided) Custom illustration or artwork Abstract or geometric shapes Collage or mixed media style

Link or describe 3-5 book covers you like (This is the single most useful reference)

What visual styles should we avoid?

Color and Typography

Preferred color palette

Warm (golds, oranges, reds, browns) Cool (blues, greens, purples, grays) Neutral (blacks, whites, grays, earth tones) Bright and saturated Muted and desaturated

Any specific colors that must or must not appear?

Typography preference

Classic serif (timeless, literary) Clean sans-serif (contemporary, minimal) Bold or display fonts (dramatic, eye-catching) Mixed or custom (don't mind either)

Competitive & Market Context

What other books are in your genre? Any you compete with directly?

How do you want this cover to stand out from them?

Where will this book be sold? (Impacts design clarity and legibility choices)

Amazon / Kindle (reads small as thumbnail) Physical bookstore (shelf presence) Independent / direct sales International markets

Practical Details

Do you have images we should use or avoid?

Any other constraints or requirements?

Email for final delivery

Phone

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